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Digital Marketing Manager

The Woodlands, Texas

The Signorelli Company (TSC) is a vertically integrated, diversified development company based in The Woodlands, TX. Established in 1994, the company has experience in all the aspects of real estate that make up master planned communities with divisions in land, office, retail, entertainment, medical, outdoor hospitality, multi-family, homebuilding, and build-for-rent. TSC is one of the largest privately held development companies in the State of Texas with presence across all four quadrants of the greater Houston area and growing. Recognized as a leader in the real estate industry, TSC has won Developer of the Year awarded by The Greater Houston Builder Association and ranked as a Top Workplace for four consecutive years.

POSITION SUMMARY:

As the Digital Marketing Manager for the Signorelli Company, you will report to the Vice President of Marketing and oversee all aspects of TSC digital marketing campaigns to effectively promote the organization and division brands. The position is responsible for strategy, implementation, and measurement of overall campaign performance to ensure metrics, strategies and marketing goals have been met for each division. The right candidate can provide insightful direction with data driven recommendations.

ESSENTIAL JOB RESPONSIBILITIES:

  • Strategize Digital Marketing Plans to Reach Goals, including:
    • Website & Search Engine Optimization
      • Website creation, URL acquisition, research as needed
      • Create SEO plans with Marketing Managers (website content, blogs, etc.)
    • Google Advertising
      • Create and manage PPC, Display, Discovery, and Video campaigns, short-term and/or year-long
      • Collaborate with external agencies to maintain budgets and goals
    • Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)
      • Create and manage campaigns, short-term and/or year-long
      • Recommend creative for specific campaigns, based on research and best practices
    • Organic Social Media
      • Recommend social media strategies, including content type and schedule
      • Research industry specific algorithm trends
  • Manage Marketing Data & Reporting, including:
    • Build data models with accurate conversion rates, CPL and CPA to justify budgets and spend
    • Collaborate with data team to create and optimize dashboards for leads, sales and other KPI's
    • Create data-checking tools to maintain integrity of reports and dashboards
    • Collaborate with Marketing Managers to research trends and insights from internal data
    • Create "as-needed" reports, as requested by Marketing Managers or leadership
    • Create competitive analyses and conduct research on competitor tactics in digital space
    • Ensure trackability for all possible advertising venues, including UTM/QR codes and analytics flows
    • Research new technologies and digital advertising opportunities
  • Liaison with Agencies and Vendors:
    • Lead partnerships with CRM integrations, portal creation, or campaign management
    • Collaborate with internal departments as needed
    • Manage communication, contracts, terminations, and requests
    • Research and vet out new vendors, potential partners, or opportunities

EXPERIENCE & SKILLS:

  • Bachelor’s degree in marketing, communications, or related field
  • 5+ years’ experience in digital marketing
  • HubSpot experience preferred
  • Certifications in Google AdWords and other social media certifications preferred
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

The Signorelli Company is committed to providing an environment of mutual respect where equal employment opportunities are available to all. We seek to empower everyone’s diverse experiences to maximize our organization’s talent and capabilities.

This job description is not meant to be an “all-inclusive” list of the duties and responsibilities of this job. The Signorelli Company reserves the right to change or modify job duties as necessary based on business necessity.

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